Frequently Asked Questions

Traditional SEO focuses on optimizing your website for ranking factors that place your site in blue links on Google's search result lists. Generative Engine Optimization (GEO) targets the artificial intelligence engines themselves (ChatGPT, Claude, Perplexity, and Google AI Overviews). We structure your site files, schemas, and content parameters so that these LLM networks scan, verify, and reference your business as a cited source when answering users' direct queries.

Google's AI Overview is a search feature that uses generative AI to display a conversational answer directly at the top of the search results screen, before any traditional web links are shown. GEO is specifically designed to get your business cited inside this overview box, capturing high-intent searchers before they scroll down.

No. We operate under a strict "No AI Slop" guarantee. We use proprietary AI scraping algorithms to crawl competitor citation footprints, analyze local search grids, and identify keyword targets. However, the copy published on your website is written and polished by expert human editors. This ensures your messaging remains persuasive, professional, and clear of spammy AI patterns that search engines penalize and clients ignore.

NAP stands for Name, Address, and Phone number. Google's local algorithm calculates map pack positions based on proximity and trust. If your address is formatted differently across various directories (e.g. abbreviations in one registry, a wrong zip code in another, or an old phone number on Yelp), Google's algorithm loses trust in your physical location and pushes your listing down. We fix and synchronize your NAP data across 150+ networks to secure your maps standing.

No ethical digital agency can guarantee specific search positions, as search engine algorithms change constantly. Instead, we guarantee transparency and flexibility: we operate on month-to-month contracts with no long-term lock-ins. If you are not satisfied with our visibility growth and lead numbers, you can cancel your service at any time with a 30-day notice.

The first step is requesting a free AI Visibility Audit through our website form. We will analyze your website schemas, maps positioning, and citation consistency, presenting our findings on a brief strategy call. If you decide to proceed, we can initiate our cleanup and optimization mapping within 48 hours.